Active Partner

  

Your passive partner just gave you a few hundred grand to open your Singing Lawn Mower store. They're passive because they have nothing to do with tuning the mowers, sharpening their blades, loading in riffs from Adele, The Stones, and The Eagles, and they don't sell to customers. They just gave you the money, left, and went off to play golf all day.

An active partner either gave you money directly, or has sweat equity in some form, and actually helps you run the business. Because they are active, should one of those singing lawn mowers listen to too many angry Kelly Clarkson songs one day and decide to eat feet, the active partner has unlimited liability, as opposed to the passive partner who was just a remote investor.

The definition of active partner is broad, but it can involve as little direct daily touch with the business as simply being on the board of directors, or it can refer to the CEO of the company. So when you think passive, think public shareholder, or non-board member private investor, and when you think active, think: playing mellow songs on the mowers when you're selling them.

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Finance a la shmoop... what are CEOs, CFOs and COOs lots of C's you know sort of

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like most of our high school report cards but it's a different story [Girl given a school report card with list of C grades]

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all right so the C here for all of these stands for chief not the C in

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big cheese and the O here for all of these stands for officer...

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But sort of in that vein cop ish like when you are one of these

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officers it's your watch your beat your patrol and all that the delimiter here

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is the middle letter so let's start at the top there E the E in CEO stands for

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executive and distinctively the CEO is hired by the board of directors who in

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turn is elected by the common shareholders the CEO is in charge of and [Woman CEO standing in her office]

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well pretty much everything basically executing on the mandate which is to

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make money over the long term for shareholders the CEO deals with both

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internal operational and financial issues as well as dealing directly with

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shareholders externally you know on the outside people ie those Wall Street folk [People working in Wall Street]

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moving on and that'll make some nice venison....Okay the CFO is

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hired by the CEO and while on bad days the F might stand for something else

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deals with the dollar numbers the bean-counting [CFO counting beans]

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from hiring and paying people usually via the head of human resources hired by

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the CFO to tracking profitability of divisions which the CFO usually does in

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concert with others in the company to you know dealing with Wall Street people [CFO holding a chicken wing]

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as the wing man to the CEO at rubber chicken lunches

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well if the company is

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gonna raise debt to go buy a competitor or sell equity from insiders in a

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it operate more efficiently well all of that goes through the CFOs highly [A cluttered desk of beans]

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cluttered desk all right so moving on then there's the COO and if you say

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it all together it sounds like a bird but it's not the middle O there stands

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for operating well other than in a company which just does surgery all day [a heart monitor in a surgery room]

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the operating officer doesn't actually do surgery rather she operates the

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company and usually that involves asking a thousand questions hopefully not all

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at once like that Fed Ex guy who had too much caffeine are we getting the best

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prices on the raw plastic we're ordering from war-torn New Zealand, are we making

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enough selfie helmets, and is your dad still disappointed with you for getting

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a C in accounting 101 back in high school

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mm-hmm? just keeping it real there pal... well we can't answer the first two

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and as for the last one well you're a COO oh you can probably afford a nice

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shrink now so go work out your issues [COO laying on sofa talking with psychiatrist]

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