Advertising Budget
How much will you spend on ads? Duh. What may not be duh is that the cost of shooting the commercial is usually like 1 percent or less of the total ad budget of the media buy itself.
That is, a commercial - an amazing one with celeb hair getting set on fire, fireworks, and entire cities blown up - might cost a million bucks. But the whole media buy might be a couple hundred million.
Think about how many times you've seen Aaron Rogers do the discount double-check thing, or Peyton Manning mumble about pizza and/or Nationwide being on your side. The modern era is driven by internet ads. Think: Google Search Engine Marketing. This new world is granularly measured. Every dollar in is tracked, as are sales jumps via campaigns.
Catchphrase: I know half of my advertising budget is wasted. I just don't know which half.
Related or Semi-related Video
Finance: What is a Budget?43 Views
Finance a la shmoop what is a budget? that's that thing you throw right out [Woman throws budget out the window]
the window just before you start doing all your Christmas shopping
right but generally it's a plan that lets you see where your money will be
spent if you have a personal budget well you'll be able to decide ahead of time [Personal budget example]
how much money you'll spend on clothes, food, megaphones to annoy and anger your
neighbors and you know whatever floats your boat if you own a company well
you'll probably have much more complicated budget for things like
advertising and lawyer fees either way the plan helps you make sure that you
have enough moolah for everything you need and maybe some leftover for stuff
you want.....Joan wants to control her money so she decides to set up a budget for [Joan setting up a budget on a laptop]
next month she makes a thousand bucks from her summer job and well here's what
her budget looks like.....
Now Joan knows exactly where every penny is gonna go she's not [Joan driving a car]
gonna be caught off guard by any surprise expenses she's not gonna spend
$200 on safecracking equipment and then realize she doesn't have enough left [Joan stood beside a vault of gold bars]
to pay her phone bill although if she does get hit with some unexpected
expenses well hopefully yeah she can just pawn some of those exotic vases she
took from the Peterson place [Joan holding a vase]