Think: agitation for buyers of bonds.
The coupon of the bond was 6%, and the bankers wanted to sell bonds for Gillette right around par. But during the road show, management gave such a compelling case for the future of shaving going well beyond just men's faces, that investors got excited and bid up the price of the bond.
As a result, the bond premium ended up trading for 104% of par, or rather, $1,040/unit, which still paid $30 twice a year, or $60 annually. It meant that bond holders, in paying a premium for the bond value, received somewhat less than the 6% yield they had hoped they would be getting from their favorite razor company.
The 4% above market, or above par premium of those bonds is called agio. No relation to the farmer who had the dog...and you know his name-o.
Related or Semi-related Video
Finance: What are Above Par and At Par?8 Views
Finance- a la shmoop....What are above par below par and at par...First what is [Man discussing at par on a golf course]
at par and yeah this may be not enough to make the tour but not too shabby but
what about in the finance world if a bond or other dead or preferred stock is
trading at par or at a hundred it's trading at face value and investors
buying the bond expect to get a return that matches the bonds coupon or [Dollar bills falling]
interest or distribution rate at par bonds are rare though most trade either
above or below par well when interest rates drop investors are willing to pay
more for older bonds with higher coupons and bonds will then trade above par when
interest rates increase while those lower interest rates look about as [Interest rates go up on a see-saw]
appealing as mold on your roast beef sandwich and bonds will trade below par
for less than the face value well interest rates aren't the only things
that effect a bonds ability to trade at par by the way company news can affect
it as well like if an alien spaceship attacks your factories and kidnaps your [Alien spaceship shoots factory and explosion occurs]
staff well your bonds value likely will decrease so let's say a bond yields 7%
meaning that for each thousand bucks you get 35 dollars paid to you twice a year
well this bond was issued eight years ago and now similar risk bonds have gone
way up in price and yields have gone way down so this bond might be quoted at 110
meaning that you pay eleven hundred dollars for that same sheet of paper
today so that your yield is not in fact 7% but rather 10 percent less than 7%
because you've paid and percent more for the bond that is you paid 10% over par
that new yield is 6.3% you paid 10 points over par for
the same 35 bucks twice a year that you're getting so that's above par below
par and at par if you're ever more than 30 above par well there's probably at [golf club stuck in a tree]
least one club stuck in a tree somewhere or swimming in a lake
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