Alternative Order
  
Think of an alternative order as an either-or instruction to a broker. So you'll give your broker two options and if one of the options is executed, then the other order is immediately cancelled. As in “do one or the other of these, but for goodness sake DON’T DO BOTH!!!!”
It's like if your friend says he'd like to go to either Arby's or Taco Bell. Either one might be fun, but going to both probably points to a long night spent sitting on the modern day phone booth. In practical terms, an alternative order might go something like this: "either buy shares for New Tech Co. if it reaches $10 per share, or buy shares of Old-Tyme Car Maker Inc. if it hits $15 per share." The broker will then buy whichever stock hits its target first, then ignore the other option.
Related or Semi-related Video
Finance: What is a market maker?4 Views
Finance allah shmoop What is a market maker What is
a market maker Hint He comes right after the butcher
and the baker Okay so you have lots of buyers
and lots of sellers and they come together a g
rated lee in a market which is so big it
has to be divided into segments or sections or sub
groupings of aa few stocks or bonds in which the
specialist trades and that specialist volunteers there time because they
loved it well actually know that not all true they
get paid a lot Ah lot When things go well
how are they paid Well through spread and not the
warm butter kind Instead spread refers to the money value
between a bid and an ask price under a market
maker structure of trading securities No more wire hangers a
plastic hanger company is publicly traded on an exchange like
nasdaq where buyers bid for a price to purchase and
sellers asked for a price to trade no more Wire
hangers is bid this moment at thirty seven twenty three
a share by buyers willing to pay by right now
at that price and is being asked at this moment
at a price of thirty seven thirty one Note the
eight cents a share difference in the share prices that
def is the spread between the two prices and it's
worth noting that in extremely volatile stocks the spread widens
and in boring highly liquid stocks which don't move much
the spread titans or is narrower that is on a
volatile equivalent of no more wire hangers The spread might
grow to twenty or thirty cents a share whereas a
boring name that pays a big dividend and the stock
never moves much We're thinking t here well that spread
might be just three or four cents So why grow
Well Because a market maker in a volatile stock doesn't
want to be caught losing money on her inventory The
market maker never once to be punished for providing liquidity
and market makers provide liquidity for stocks bonds and well
basically anything else they think they can generate revenue from
spreads in If no more wire hangers suddenly gap down
to thirty seven Ten a share Well it would be
likely less than the average of what the market maker
pa paid for her quote inventory unquote in that stock
from which he was making a market in it Each
time the shares trade the market makers dip into that
spread to pay their bills and allow them to keep
doing business So that spread and it's not the type
that prince used teo sing about Okay so then specifically
what's a specialist i wouldn't have a movie Stallone wait
different kind of specialist in finance land a specialist is
the gala guy trading in a given stock that is
there a member of a stock exchange and they might
carry inventory of satan Ten million shares of microsoft trading
currently at around forty bucks a share Their offering msft
for sale it forty point oh five and they're our
buyer of msft this moment at thirty nine ninety one
and see there's a fourteen cents a share spread their
meaning that they make fourteen cents every time they transact
So let's say that specialist sells a million shares of
microsoft today earning a fourteen cents spread per share while
fourteen cents times a million one hundred forty grand and
clown Nice a day for one day's work so that's
a pretty widespread in the scheme of things because often
brokers have to tack on their own commission of a
few cents on either side and the specialist might in
fact be dealing from their inventory to brokers on both
sides of a transaction in which case they're spread I
even spread to the actual specialist might be just a
few cents times those million shares like four cents times
a million gets forty grand something like that It's still
a really good living But if it's so good then
why don't millions of people fight for that job Like
how hard it is Is it tio Just nod your
head and right down buy or sell and then a
number You think everyone who flips burgers at mcdonald's and
is afraid of robots taking their jobs would be killing
for this gig Well in order to be a specialist
Not only do you need you know special education and
a few siri's license exams but you also need capital
with which to buy inventory risky inventory which you'll hold
as if they are casino chips and you are more
or less the house So when the microsoft shares example
just to be a specialist in that one stock well
you have to raise something like one hundred million dollars
because you'll have to go into the market to start
and simply by you two or three and call two
and a half million shares at around forty bucks each
for a total cost of ahhh ondo or a silicon
valley unit That's What units called out here And yes
that's an investment in the stock could go up but
it could go down as well leaving you holding a
big fat smoldering bag of dog crap dot on and
also going whoever your investors or creditors workout one hundred
million dollars Like if microsoft has kind of evaporated you
know what could happen More risks will haunt your sleep
in that the stock and suddenly gap down three dollars
on a bad quarter at which point Your spreads must
widen to accommodate expected further volatility in the stock And
you then compete with other specialists who also make a
market in microsoft Well at any given time they may
want to go get out of trading in it and
undercut you Buy any or to a share leaving you
as the sole big owner of what will feel like
a stock version of the titanic Well the math gets
complex is the market gets volatile specialists use hedges and
human beings end up competing against a i'd driven black
box computers But the reason you exist as a specialist
or rather the key job or responsibility of the specialist
is to provide liquidity That is you have to buy
and sell shares too Accommodate hey the market that's your
job and in volatile markets it means that they might
run out of inventory or be squeezed and have to
buy shares at much higher or sell shares at much
lower prices than their costs But that's the risk you
take when you become a specialist they must execute on
these trades and if they don't they lose Their seat
Is a specialist on the exchange altogether and are more
or less fully out of work And you know i
don't know Working for uber lift or something Next Yeah
And at that point well they might be willing to 00:06:31.755 --> [endTime] take just about anything for a ride
Up Next
What is a limit order, and how can we be sure we never have one of those in place when we go to a doughnut shop?
What does a stockbroker do? Stockbrokers use money from investors to invest in the stock market. Their first job is to go out and find these client...
What is principal? A principal is an entity of record in a transaction with authorization for one side of a transaction, whether it be as buyer, se...