Cammy's Kazoos says: "I want to go public. I want to sell a million shares at $20 per share." Cammy's finds Colson's Awful Underwriters, who says: "We will take you public, friend."
Colson's markets the shares to brokers and offers parts of the deal by July 26, 2019. The big date comes, and 900,000 shares are left. Oops...Colson's agreed to buy all unsold shares. That's a back stop.
Related or Semi-related Video
Finance: What are Eastern and Western Ac...15 Views
finance a la shmoop what are a stern and Western accounts what are they well
there are two different team methods in which underwriters or stockbrokers or
investment bankers sell securities to their constituencies and that's $5 word [under writers, brokers and bankers on a stage]
for mutual funds hedge funds and just generally wealthy people their
constituencies of stock brokers quote team unquote is only a notional thing on
Wall Street and the line between the two types of teams gets drawn clearly in a
Western V Eastern style of selling think the Mississippi River a Western account [world map with western account/eastern account division]
is a divided account what does that mean well like the Old West
this style agreement is more or less every man woman or other for him/her or [western account paper on desk]
itself it includes armadillos they're people and since in most deals there are [hand signing document]
multiple syndicate partners who is responsible to sell is what really
matters so in any given deal when the partners sign up to bid for the business
to take whatever dot-com public it is those partners in a western-style [partners receiving stock]
account who are each on the hook to sell whatever amount of shares or dollar
volumes that they individually have committed to sell in other words you
break it you bought it or rather you bid for it you own it in a Western account
the allegory is the cowboy who has his own set of twenty eight cows he feeds [western account cowboy]
clothes manages and you know provides a social life for all on his own at the [cows in a field]
other end of the country yeah over here lives the eastern style account [map of USA with Eastern accounts]
arrangement not sure what it is about East Coasters
maybe it's the history of unions there but they all seem to want to work [people on strike]
together and then go figure well Eastern account syndicates oblige
members to sell not only their own allotment of shares but also the amount
that is not sold by other syndicate members that is each individual member
is not only on the hook to sell the shares that they have committed to sell
but they're also responsible for selling the shares of the other players in their
syndicate think like there's now 300 cows and each Cowboys got his 28 or so
but he's got to worry about all 300 you can imagine that for a company nervous
about getting all of their shares placed properly well they would lean hard on
the investment bank to adopt an Eastern style team sales approach instead of a
Western one regardless of eastern or western style deals the most important
element in offering getting properly placed as of course that the bankers get
paid as long as the contract is set up so that the banker only makes money if a
successful deal happens well usually everyone selling securities is kept fat [guy throws money into the air]
and happy and the same may not necessarily be said for the people who
bought them
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