Bank Marketing Association - BMA
There are a couple of steps here. The BMA is the marketing/publishing arm of the American Bankers Association (ABA). The ABA is a trade association and lobbying group for the U.S. banking industry. The BMA publishes newsletters on how to market financial services, and new and different marketing methods. Financial services, in their lingo, means the banking industry.
The ABA is always trying to increase the exposure and profitability of the banking industry. BMA is another organization within the ABA that is functioning like a Field Marketing Organization does in the insurance industry to help its membership (for a fee) extend its reach.
Related or Semi-related Video
Finance: What is a CUSIP Number?119 Views
Finance, a la shmoop. What is a CUSIP number? Close that's a Cusack number
867-53-09, yeah we know there. So yeah you know when you go to the grocery
store and the cashier swipes your apples eight times across that little bar code [Apple being scanned]
reader thingy and it doesn't work again and again and again and then she finally [Error coming up on the screen]
pulls back the plastic from where the Apple was tagged hunts for her glasses [Cashier putting on her glasses]
and then visually finds the number associated with that Apple and then just
manually types it in. Well that's the fruit equivalent of a CUSIP number [Guy talking in a supermarket]
A CUSIP number is well just that only applied to securities, stocks, bonds even
muni bonds. CUSIP stands for committee on uniforms security identification [The meaning of each letter is shown]
procedures, and is basically just the serial number system of securities, but [CUSIP definition written on a 100 dollar bill]
has nine digits, the first six represent the original issuer of the security like
coca-cola shares when it went public a gazillion years ago. Then the next two [The fix 6 digits are highlighted]
characters refer to that type of security at hand like is it a basic
equity bond, muni bond and the ninth digit is riboflavin yeah it's just there
to be sure the other digits are all accurate and assures that there's no [The 3 digits meaning are shown]
replication in any of the other CUSIP index number sets. So yeah CUSIP numbers
make the securities easier to track because it's awfully hard to get a
microchip into one of them. [Microchip pulled out of a bond certificate]
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