Coopetition

Companies compete. And they cooperate.

Sir Martin of WPP Group fame coined this phrase when he was referring to the relationship between ad agencies, television networks, and various clients. They compete against one another...but also cooperate.

It's an endemic situation on the internet where everything is linked, pretty transparent, and where competition is without any Ruths (i.e...ruthless).

Related or Semi-related Video

Finance: What is comparative advantage?22 Views

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Finance a la shmoop... what is comparative advantage, well comparative advantage is

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literally just that when a producer of a product or service has a relative or

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comparative advantage over another they should produce that product everything [Products on a conveyor belt]

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else being equal

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Shmoops general counsel lawyer dude is an amazingly fast typist [Person typing]

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he types 90 words a minute and never makes a mistake

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but he's a really good lawyer so we compared his advantages we could get

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someone else to be secretary Bonzo here types 82 words a minute but is terrible [Bonzo typing frantically]

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at dealing with patent offices intends to eat any subpoenas that are served it's great

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that Bonzo is fast at typing but the value of producing something is relative

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to the opportunity cost of not having it all right so you country A here might [Chair transports from country A to emporium]

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not be better on an absolute level at producing something versus another

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country, country B here but you might have lower trade-offs alright a couple

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of quick country examples Kuwait produces oil and also chemicals it has a [Woman pouring substance into beaker]

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comparative advantage in chemicals because chemicals are a byproduct of oil

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its opportunity cost for producing chemicals is relatively low because of

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its spill off from its oil meaning it's almost free to go produce it moving on

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[Woman speaking to customer] second filipino customer care well it is relatively cheap to outsource customer

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care to the philippines they have a comparative advantage because those same

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workers aren't giving up producing some other output they have no other jobs

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nothing else for them to do there are a pretty educated workforce and you know [Filipino people stacking boxes]

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there's no minimum wage all right example three and usually you need a

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mathematical example here so we'll throw one in Irv and Dave can both produce

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tomatoes or cauliflower here's the time it takes Irv working alone to produce

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each...

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here's Dave....

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all right well clearly Irv should produce tomatoes because he's better at [Irv carrying basket of tomatoes]

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it than Dave is Dave should produce cauliflower because he's better at it [Tomato hits Dave in the head]

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then he is at tomatoes and while the opportunity cost works favorably to his

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advantage there so yeah that's comparative advantage in a few different

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examples and as Bonzo likes to call it [Bonzo screams and waves arms in the air]

Find other enlightening terms in Shmoop Finance Genius Bar(f)