Direct Marketing

It's all about sales. You market...to sell.

Directly.

Direct marketing is kind of the low-end street vendor hot dog salesperson in the marketing food chain. Different food. All direct marketers care about is generating sales....today-ish. And yes, Google's SEM grid is the greatest direct marketing platform on earth. See discounted whoopie cushions advertised on the far right column. Click. Buy. And you've been direct marketed to...successfuly.

Direct marketers don't care about brand damage from discounting Tiffany jewelry this week to make a big run on diamond rings during divorce season...or Valentines Day...whichever drives your persuasion. (And, um, yeah, Tiffany never does direct marketing.)

Indirect marketing is all about making the general customer pool feel generally positive about your product; direct marketing is BUY NOW! NOW NOW NOW NOW NOW!