Offensive Competitive Strategy
Categories: Company Management
"The best defense is a good offense?" Something like that.
If your strategy, as, say, a long-distance carrier is to relentlessly market and bully and push around and harangue the industry, then it's likely you're...offensive. (And you'd find a lot of compadres here at Shmoop.) When you take the offensive, it then doesn't allow your opponent to do so, in many cases.
The easy analog is a football game. An offense who controls the ball for endless minutes wears out the defense and doesn't give the other team's QB a chance to score. Tom Brady, who now gets his mail at the Super Bowl, has deployed this style for decades. Literally decades.