Your boss wasn’t impressed with your latest report on demand for keyboard ties. Apparently, wearing a keyboard tie to work every day doesn’t qualify as a large enough sample size. Now you’re “researching” unemployment.

You’re just now starting a sixty-page report due in less than twenty-four hours. You don’t need market research skills to know that your demand for coffee is going to spike right about… now.

Bring it on, baby. Your landmark report on toddlers as the next big consumers of eReaders spurs the growth of a whole new generation of electronic picture books.

After working for decades on what consumers like, you’re starting your very own business. Hey, market research says fat-free, gluten-free, calorie-free, air-based nutrition bars – ThinkAir – are hot, hot, hot.

Over a lifetime as a market analyst in network television, you know better than anyone what people want to watch. Your suggestion for “Biggest Losers Surviving Amazing Races” becomes a smash hit, and now you’re the CEO of CBS.