Fame
Unless you're an incredible composer and musician who just happens to have a piano shop on the side, you won't be famous. Your store, however, may gather local or regional fame for delivering top-notch products and services and being a good place to work.
If you go totally power-mad, it may become infamous for its crazy owner; but most people will still think of the shop before they think of you. Your chances of Kardashian-level fame are slightly less than zero. But who needs the paparazzi hiding in their flower beds, anyway?