Fame
Some people become somewhat famous for making wine—at least among wine aficionados. Others become famous for drinking too much of it and driving into a farmers market...but selling the wine? No. Sadly, you'll never grace the cover of Time, no matter how good your wine sales techniques.
If you're lucky, and it means something to you, you very well might brush shoulders with some important people, who knows. Just remember what we talked about. It's not about fame, or power. It's about the wine, ya goofball.