Fame
There's really not much fame in the cabbie business. Some independent taxi drivers have tried to liven up their cars, turning them into some kind of four-wheeled disco party taxis. With this strategy you can at least make your passengers feel like they're a big deal. These disco taxis are a popular trend that's turning into a worldwide phenomenon.
You might want to hop on the bandwagon now, because we all know disco goes out of style fast.