Bernard Marx
Quote 13
"In a crowd," he grumbled. "As usual." He remained obstinately gloomy the whole afternoon; wouldn't talk to Lenina's friends (of whom they met dozens in the ice-cream soma bar between the wrestling bouts); and in spite of his misery absolutely refused to take the half-gramme raspberry sundae which she pressed upon him. "I'd rather be myself," he said. "Myself and nasty. Not somebody else, however jolly." (6.1.11)
Bernard highlights one of the key powers of soma—the ability to strip an individual of what little personal identity he has left.