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Finance a la shmoop what is Fitch investors service? Google, Facebook, Amazon

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the big three not least they are this week well for a much longer time Fitch

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has been the third leg on the you know stool Moody's supports this leg standard [Fitch, Moody's and S&P shown on a stool]

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and poors supports this leg and the big fat guy who sits right here yeah that's

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you, you the big fat walletd bond investor who relies on the scores of

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rating services in part like these to figure out how much risk premium you

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should attach to the bonds you're buying or rather the interest rate rent you

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should be charging the issuers for the privilege of renting your money

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well distinctively for Fitch's rating service well it's owned mostly by Hurst

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yes William Randolph flavored that Hurst you know rosebud [Man whispers rosebud]

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yeah well that's William Randolph yeah first big swing and media mogul no other

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kind of mogul you know if we lose a million dollars a year we'll have to

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shut our doors you know a hundred years yeah that one all right well Fitch's is

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a hundred-year-old global firm with feet in london and new york and well pretty

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much everywhere people rent money in the form of bonds and after all that time [Fitch's locations appear across the map]

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you'd think they could have come up with something a bit more creative than their

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bond rating system right here this thing yeah

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looks eerily similar to those of Moody's and Standard & Poor's hmm and well had

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shmoop owned a bond rating service well we'd have had ratings like this [Shmoop ratings service appears]

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