Odds of Hanging On
It's a fact that the market is fickle. Smart business people diversify when one venture succeeds. If your frozen fried rice jelly dumplingsicle takes hold, you may want to consider expanding your brand's menu. Just a thought.
The entrepreneurs who've been in the game for ten years or so often make way more scratch than those just starting out. Those guys have had much more time to build their product. They're always moving forward. If you don't keep moving forward, you could end up stagnating. Then they'll chew you up and spit you out like that garlic bubblegum you're trying to sell.