Fame
Fame in this field is...probably not something you want; at least if you're on the manufacturing side of the fence, since those guys on the other side of the fence may be trying to expose you.
Let's put it this way: your boss, whose goal is to sell the most pesticide at the best profit margin may operate in ways that cause, ahem, friction with agencies and organizations that fight to keep the environment safe and clean. If you find yourself under the spotlight, you (or, more likely, the company for which you work) probably did something wrong.
On the flippy-floppy, if you're a crusader for justice at the EPA or even just a semi-neutral academic researcher who attains fame, you probably did a great thing. You could have discovered a crucial natural pesticide that achieves new standards of safety while maintaining effectiveness.
Or perhaps you're the special scientist who works with human rights organizations to bring said pesticide to third-world farming communities that need it most, say during disaster relief.
It's also possible to make a living working with the feds and nonprofits to directly expose big-industry crimes and/or fight for stricter regulations and standards, pesticide-wise. In that case, you're likely to raise some buzz for your cause in the politics/environmentalism sphere.