Fame
As the CEO, part of your job is to be the face of your company. Oh look—here's a picture of you in the Downhome Gazette handing a giant cardboard check to the local rotary club. Last week the local news station interviewed you about your company's dedication to using organic, free-range chicken in all your products. Your "Chickens and Me" blog has thousands of followers.
But it doesn't stop there. The opportunity for fame outside the chicken industry is there for the taking, and you could achieve rock-star status on the level of Steve Jobs if you pave the way to a poultry revolution.
Perhaps they'll make a movie based on your career (The Lone Free-Ranger?), dramatizing your pursuit of true free-ranging for chickens everywhere. Sure, those chickens are destined for the slaughterhouse eventually, but they'll leave that part out.
Remember that fame cuts both ways. If a chicken poops on your shoe during a farm site visit, and in a huff you tweet about how disgusting and filthy chickens are, expect it to go viral. Your career may never recover from "the avian shoe flu" disaster.