Fame
Run the best hotel chain you can possibly run, and who knows? You might see your name (or at least the name of your hotels) on the front page of a lifestyle magazine. Maybe your chains will be known for their delicious breakfasts, or maybe the luxury suites that the hottest celebrities frequent. Maybe Oprah will include your hotel in her "favorite things" list.
Plus, you just can't overestimate the kind of fame that you can get just by being insanely rich. Should your franchise really take off, you could find yourself getting famous just for having mountains of cash. When you're as rich as Scrooge McDuck, people sit up and take notice, at least for a few minutes.