Bell Curve
Bell Curve
You're the marketing manager in charge of introducing a popular soft drink into China. You do everything by the book…except run the soft drink's catchphrase, in Chinese, by a native speaker. You lose your job as a consequence of insulting one-sixth of the planet's population.
Your marketing team designs a briefcase-sized LED sign as part of a campaign for your employer, a television network. Thousands of these signs are then placed throughout Manhattan. The results are…unexpected: A paranoid New Yorker mistakes a sign for a bomb and calls the cops.
You work as a marketing manager for the biggest brewer in the United States. One day, the CEO comes up with an idea he's sure will attract more female customers: strawberry-flavored beer. You nip this brainwave in the bud and save your company millions by showing the CEO footage of a strawberry-beer-vomiting focus group.
You're hired to revitalize a men's deodorant and body wash brand that hasn't been profitable in years. After initiating a hilarious and dead-sexy marketing campaign, product sales shoot up two hundred percent. You get a corner office, a promotion, and a raise.
You guide the creation of a social media presence for a U.S. presidential candidate. Your work results in her winning the election. Now, you have a desk in the White House.