Fame
We hate to bring up the Titanic (the ship or the film, really) but we're going to anyway. The Titanic is one of the most infamous travel disasters of all time, if not the most infamous. Due to weak and poorly implemented riveting along with insufficient safety features (proving in the process that having plenty of rowboats is not overrated), 1,517 people died when the "unsinkable" ship smashed into an iceberg (source).
What are we getting at here? Well, that question points us to Thomas Andrews. "Who's Thomas Andrews?" you ask. The answer to that is sort of the point here.
Thomas Andrews was the designer of the Titanic, and while he's not solely responsible for the tragedy, he probably had the most definitive role to play in any design flaws that led to the wreck. And yet you probably didn't know who he was, did you? Don't worry—it seems no one on the ship did either (yeah, he wasn't one of the people who made it to a rowboat).
So, we put this to you: if most people don't know the name "Thomas Andrews," then what possible chance do you think you have of making headlines? Sorry, shipwrights. This job is the opposite of Cheers: nobody's going to know your name.